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Francesco is a digital marketing expert who started out way back in 2006 when he launched his first Google Ads campaign.
He’s done everything from founding a drone company to running a successful marketing agency and working with multiple startups. He is currently the Head of Product at Nanos.ai, where he develops technology for marketing automation.
With his latest project, AdsforMakers, he aims to help anyone who wants to better understand paid marketing strategies.
I’ve been personally working with Francesco on paid ads for my new newsletter called Leadership 80/20. The campaign has been so successful that I asked him to be a guest on the show to talk about how to sell more books using Facebook ads.
So on this episode, I talk to Francesco to discuss the effectiveness of Meta Ads, how to create compelling campaigns, targeting strategies, and the importance of a professional landing page.
Francesco also shares his insights on different ad approaches for fiction and non-fiction books, budgeting, and the significance of organic versus paid marketing.
Click play above to listen.
Resources
Learn more about Francesco’s work on:
Here are other resources mentioned in this episode:
- Daniel Vassallo’s Small Bets
- Beehiiv for newsletters (get 30 days free & 20% off your first 3 months)
- Hassan’s Newsletter: Leadership 80/20
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