In this post, we’ll walk through the essential things to consider when creating your very own GPT and how to market it to your audience.
1. Start with a Problem
Before you dive into building your custom GPT, it’s crucial to start with a clear understanding of the problem you want to solve. Think about the “why” behind your GPT. Consider the user experience and how your GPT can provide solutions. Focus on a problem that your audience encounters frequently.
2. Prioritize the Most Useful Content
If you’ve authored multiple books or have a lot of content, focus on the material that will be most frequently used by your audience. For example, if you’ve written books on various topics, choose the one that people are likely to use daily or regularly. Prioritizing your efforts can yield more significant results.
3. Trim Long Manuscripts
If your manuscript is excessively long, consider trimming it to the essentials. Remove unnecessary sections such as acknowledgments, lengthy introductions, and copyrighted material. This will ensure that your GPT can handle the content effectively, avoiding issues with context length.
4. Continuous Improvement
Improvement is an ongoing process. Test your custom GPT to understand what works and what doesn’t. Experiment with different instructions and prompts to fine-tune its performance. Some tips include repeating critical instructions for clarity and simplicity. Gather feedback from users to make continuous improvements.
Marketing Your Custom GPT
After you’ve created your custom GPT, it’s time to get the word out and gain exposure. Here are some effective marketing strategies:
Leverage Your Newsletter
If you have an email list, inform your subscribers about your custom GPT. Include a link to it in every newsletter you send out. Consistent promotion will keep it top of mind for your audience.
Mention It in Your Book
Within your book, mention your custom GPT as a valuable resource. Consider offering it as a complimentary guide. You can include it in the book’s conclusion or early on, making sure readers know how to access it.
Blog About It
Write blog posts highlighting your custom GPT and its use cases. Explain how it can assist your audience and provide guidance on how to use it effectively. Prominently feature it on your blog’s homepage.
Utilize Social Media
Promote your custom GPT on social media platforms. Tweet about it, share it on LinkedIn, and detail its benefits for your followers. Engage with your audience by answering questions related to your content and offering your GPT as a helpful tool.
Direct Messages and Interactions
Engage with your audience through direct messages or interactions. When readers have questions about your content, introduce them to your custom GPT as a resource. It’s a subtle way to market it to an already interested audience.
By actively marketing your custom GPT, you not only provide valuable solutions to your audience but also contribute to OpenAI’s ecosystem. Increased usage of your GPT can lead to more exposure and potentially more paid users for OpenAI, making it a win-win situation.
“If you’d like to learn more, check out “Book to GPT” to learn how to create your very own Custom GPT.”